Calm

Do Nothing, Beautifully

Calm speaks softly—but powerfully. This campaign gives stress a gentle nudge to remind us: doing nothing isn’t lazy, it’s healing.

Role: Copywriter and Art Director

Intentional OOH Placement
People can get stressed almost everywhere, which allows calm to resonate everywhere as well. Specific ads for specific situations will be placed in some of the most statistically stressful areas of everyday life.
Whether that be at the airport, trying to find a parking spit at work, or wherever, Calm will be there with a witty line that drives home the importance of relaxation.