Calm
Nothing Beautifully
In my latest campaign, Calm speaks softly—but powerfully. Each ad gives stress a gentle nudge, using minimalism and wit to remind us: doing nothing isn’t lazy, it’s healing.
With lines that quiet the noise and colors that breathe, the work invites you to pause, let go, and simply exist.
Because sometimes, the boldest move is choosing peace.
Role: Copywriter and Art Director
The Work
We invited people to pause, breathe, and share their version of calm online with the hashtag #mycalmview
Sounding Out Nothing
We created a playlist to match the mindset of this campaign — one where stillness becomes a setting, and doing nothing becomes an act of care.
No lyrics. No distractions. Just lo-fi and ambient tracks that echo the rhythm of slowing down.
Because sometimes, the most beautiful thing you can do… is nothing at all.
Enjoy listening for yourself here or follow this link to save for yourself: Sounding Out Nothing Playlist
Listen while doing nothing. Then share what nothing meant to you
Tag: #NothingBeautifully