ROOMBA

ROOM to Relax

Through minimalist visuals and understated copy, we spotlighted the Roomba's most powerful feature: the time it gives back.

Rather than showcasing the product in action, we leaned into what happens after it runs, the stillness, the calm, the wide-open moments of nothing. A tidy floor and a free afternoon? That’s luxury.

This campaign reframes Roomba not as a vacuum, but as a time machine for your living room, quietly sweeping up your chores so you don’t have to.