Scrub Daddy

Keep it Clean

Scrub Daddy is already a household name, but in this campaign, we gave it a personality loud enough to match its bright yellow face. We treated Scrub Daddy like the unfiltered best friend you didn’t know you needed in the kitchen: quick with a compliment, not afraid to call you out, and always down to get a little dirty (in the sink, of course).

With cheeky headlines, bold visuals, and a voice that’s equal parts sass and sparkle, this campaign repositions Scrub Daddy as more than just a sponge; it’s your hype man for housework, here to make cleaning feel less like a chore and more like a party.